Main topics of study:

Staying Away from Home:

• The Importance of Hotels
• Travel & Hotels
• Two Centuries of Hotel-keeping
• Hotels in the Total Accommodation Market
• Hotel Location
• Types of Hotels

Hotel Products & Markets:

• The Hotel as a Total Market Concept
• Hotel Facilities & Services as Products
• Hotel Accommodation Markets
• Hotel Catering Markets
• Hotel Demand Generating Sources
• Hotel Market Areas
• Hotel Market Segmentation
• Buying & Paying for Hotel Services
• Hotel Marketing Orientation

Hotel Policies, Philosophies & Strategies:

• Objectives & Policies
• General & Sectional Policies
• Policy Formulation, Communication & Review
• Hotel Philosophies
• Hotel Plans & Strategies
• The Framework of Hotel Management

Rooms & Beds:

• Room Sales
• Guest Accounts
• Mail & Other Guest Services
• Uniformed Services
• Hotel Housekeeping
• Organisation & Staffing
• Accounting & Control

Food & Drink:

• The Food Cycle
• The Beverage Cycle
• Hotel Restaurants
• Hotel Bars
• Room Service
• Functions
• Food & Beverage Support Services
• Organisation & Staffing
• Accounting & Control

Miscellaneous Guest Services:

• Guest Telephones
• Guest Laundry
• Rentals & Concessions - Other Income
• Accounting & Control

Hotel Organisation:

• Rooms
• Food & Beverages
• Miscellaneous Guest Services
• Hotel Support Services
• The Management Structure
• Organisational Structure of a Large Hotel
• Accounting & Control

Hotel Staffing:

• Determinants of Hotel Staffing
• Numbers & Payroll
• Hotel Products & Staffing
• Organisation of the Personnel Function
• Organisation of Training
• Functions of the Training Division

Productivity in Hotels:

• Measures of Labour Productivity
• Physical Measures
• Financial Measures – Sales & Payroll
• Physical/Financial Measures – Sales Per Employee
• Productivity Measures – Value Added Approach
• Some Ways to Higher Productivity
• Productivity Standards
• Computers in Hotels

Marketing:

• From Product to Sales to Marketing
• The Marketing Concept
• Special Features of Hotel Marketing
• The Marketing Cycle
• Marketing Resources
• Hotels in the Total Tourist Product

Property Ownership & Management:

• Property Ownership
• Property Operation & Maintenance Energy

Finance & Accounts:

• The Hotel Balance Sheet
• Balance Sheet Ratios & Analysis
• The Hotel Profit & Loss Statement
• Profit & Loss Ratios & Analysis
• Hotel Operating Profit
• Balance Sheet & Profit & Loss Relationships
• Liquidity Ratios

The Small Hotel:

• Products & Markets
• Ownership & Finance
• Organisation & Staffing
• Accounting & Control
• The Future of the Small Hotel

Hotel Groups:

• Advantages of Groups
• Problems of Groups
• Scope for Centralisation
• A Concentrated Hotel Group
• A Dispersed Hotel Group

International Hotel Operations:

• Products
• Markets
• Cost & Profit Ratios
• Ownership & Finance
• Organisation & General Approach

Reading List

Main Text:

The Business of Hotels (Third Edition) – S Medlik (Butterworth/Heinemann)