Main Topics of Study:

To teach students the theory and practice of integrating individual subject disciplines in identifying and resolving problems associated with real-life business or marketing case-studies.

Objectives:

1. To enable students to identify strengths, weaknesses, opportunities and threats in relation to specific company operations.
2. To help students select relevant solutions to problems they identify.
3. To highlight the complexities of corporate planning and control.
4. To train students on effective report writing related to case-study analysis.
5. To provide an appreciation of the application of theories in the course to practical situations.

Outline Syllabus:

There is no specific syllabus for this subject. A problem-solving approach is used involving directed reading determined by the lecturers and seminars. The examination will consist of business planning questions based on a previously circulated case-study. The case will relate to a number of practical problems associated with managerial aspects of all the functions and disciplines covered during the two year course. A number of case-studies must be used during the course in order to highlight to the students the necessary approach for case-study examinations.

Marketing Policy & Strategy – Case Study

Download the main case study for Marketing Policy & Strategy:
Case Study - Mallard Drake - Marketing Policy & Strategy.pdf ^[1] (116Kb)

Reading List

Main Text:
Learning from Case Studies - G Easton (Prentice Hall)

Alternative Texts and Further Reading:
Exploring Corporate Strategy: Text & Cases - Johnson & Scholes (Prentice Hall)